Privacy Policy
Last updated: 15/05/2026
This Privacy Policy explains how O.Y.B / Of You Because Ltd collects, uses, stores, and protects your personal information when you visit our website, place an order, contact us, or interact with us online.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
Who We Are
O.Y.B / Of You Because Ltd is a clothing and design brand based in London, United Kingdom.
Contact: studio@ofyoubecause.com
Information We Collect
We may collect the following types of personal information:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Payment confirmation details
- Customer service communications
- Website usage information
- IP address and device information
- Marketing preferences
We do not store full payment card details. Payments are processed securely through Shopify and/or third-party payment providers.
How We Use Your Information
We use your personal information to:
- Process and fulfil orders
- Arrange shipping and delivery
- Communicate with you about your order
- Handle returns, refunds, and customer service enquiries
- Provide website functionality
- Improve our website and services
- Prevent fraud and protect our business
- Send marketing emails where you have chosen to receive them
- Comply with legal, tax, and accounting obligations
Lawful Basis for Processing
We process your personal information where it is necessary to fulfil a contract with you, where we have a legal obligation, where you have given consent, or where we have a legitimate business interest.
Marketing
If you sign up to receive marketing emails, we may use your email address to send you updates about O.Y.B, including product releases, events, and brand news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at studio@ofyoubecause.com.
Sharing Your Information
We may share your personal information with trusted third parties where necessary to operate our business, including:
- Shopify
- Payment processors
- Shipping and courier partners
- Email marketing platforms
- Website analytics providers
- Professional advisers, such as accountants or legal advisers
- Authorities where required by law
We only share information where necessary and appropriate.
International Transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we take steps to ensure appropriate safeguards are in place.
How Long We Keep Your Information
We keep your personal information only for as long as necessary for the purposes described in this policy, including order fulfilment, customer service, legal, tax, accounting, and fraud prevention purposes.
Your Rights
Depending on your location, you may have rights over your personal information, including the right to:
- Access the personal information we hold about you
- Correct inaccurate personal information
- Request deletion of your personal information
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Request a copy of your personal information
To exercise your rights, please contact us at studio@ofyoubecause.com.
Cookies
Our website uses cookies and similar technologies to provide website functionality, analyse traffic, and improve the customer experience.
For more information, please see our Cookie Policy.
Security
We take reasonable steps to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.
Complaints
If you have concerns about how we handle your personal information, please contact us first at studio@ofyoubecause.com.
You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.